Mobile application development has come of age and seems to be the hot new craze of the tech world. The onslaught of high capability smartphone devices and their equally progressive mobile operating systems such as Android, iOS and Blackberry totally metamorphosed the mobile application development arena.
But it is no longer about just creating a fun and engaging app. Technology and especially mobile application development has become highly consumer-oriented. Whether it is iPhone application development or android application development or blackberry application development, it has to have a connection with the consumers' need or want.
BlackBerry app store has millions of applications and with advanced versions of Blackberry OS (Blackberry 7) there is no stopping the BlackBerry application development. So how do you make your app stand out and garner the attention that it deserves? How do you let the consumer know about it and get them to buy it?
Here in comes mobile marketing that bridges the communication gap between your BlackBerry app and its users. Here are some tips to get your app in the limelight-
• Tweet your way up- Twitter is an easy and quick way to get your app noticed by your target audience. It is a huge source of information and a global platform to connect and network for your app. Just simply create a Twitter account for your app and connect with the big shots in the industry. Establish connections with app review sites to build the PR of your app. The mantra is to keep it short and simple so just tweet!
• Tape your app- If a picture can say a thousand words, then you can imagine how much a video can say. Moreover videos are easy to understand and attract much more eyeballs. A video can easily convey what your app is and how cool it is. The options for sharing your app video are many and mostly free. YouTube, Vimeo are great platforms to upload your video. Make sure that the video not only conveys how your app works but also why it is a must have and should definitely be downloaded.
• QR Codes- Quick response codes can install your app in the users' device in no time. They act as a crucial link between print, mobile and web. They can be used on billboards, brochures, cards, websites, and print ads. What is needed is that your QR code should be accompanied by some useful information for engaging the consumer. Having a coupon or feedback in your QR code can help you in capturing useful data for future promotions.
• Get your app reviewed- Submit your app to professional app review websites. Some of them may charge a few bucks to get your app review high in the order but most of them review cool new apps for free. Some good sites for getting your app reviewed are The Smartphone App Review, Tech Hackz, berryreview.com and many more.
• Promotions via banner ads- Advertise yourself on other random websites which are in some way related to your app.
• Forum Connection- There are several Blackberry application development or developers' forum over the internet. They are a great way to connect with your app's potential consumer and spread the word about it. The forums are easily accessible which increase the chances for viral marketing of your app
• Have an app so then have a blog too- Blogging is a great way to let others know all about your app. Platforms such as Tumblr, Blogger, etc are extremely easy to use. You can provide social media sharing buttons to allow users to spread the word in a few clicks. A great way to engage and interact with your target audience. Via the comment option you can get direct feedback about your app. It also helps in creating and maintaining the buzz around your app. Give regular updates about your app with regards to the changes you are bringing in, etc.
But you have to remember that it is not just marketing that will enable your app to shine. What is needed is uniqueness, practicality and quality in your app to get that magic download number.
Source
But it is no longer about just creating a fun and engaging app. Technology and especially mobile application development has become highly consumer-oriented. Whether it is iPhone application development or android application development or blackberry application development, it has to have a connection with the consumers' need or want.
BlackBerry app store has millions of applications and with advanced versions of Blackberry OS (Blackberry 7) there is no stopping the BlackBerry application development. So how do you make your app stand out and garner the attention that it deserves? How do you let the consumer know about it and get them to buy it?
Here in comes mobile marketing that bridges the communication gap between your BlackBerry app and its users. Here are some tips to get your app in the limelight-
• Tweet your way up- Twitter is an easy and quick way to get your app noticed by your target audience. It is a huge source of information and a global platform to connect and network for your app. Just simply create a Twitter account for your app and connect with the big shots in the industry. Establish connections with app review sites to build the PR of your app. The mantra is to keep it short and simple so just tweet!
• Tape your app- If a picture can say a thousand words, then you can imagine how much a video can say. Moreover videos are easy to understand and attract much more eyeballs. A video can easily convey what your app is and how cool it is. The options for sharing your app video are many and mostly free. YouTube, Vimeo are great platforms to upload your video. Make sure that the video not only conveys how your app works but also why it is a must have and should definitely be downloaded.
• QR Codes- Quick response codes can install your app in the users' device in no time. They act as a crucial link between print, mobile and web. They can be used on billboards, brochures, cards, websites, and print ads. What is needed is that your QR code should be accompanied by some useful information for engaging the consumer. Having a coupon or feedback in your QR code can help you in capturing useful data for future promotions.
• Get your app reviewed- Submit your app to professional app review websites. Some of them may charge a few bucks to get your app review high in the order but most of them review cool new apps for free. Some good sites for getting your app reviewed are The Smartphone App Review, Tech Hackz, berryreview.com and many more.
• Promotions via banner ads- Advertise yourself on other random websites which are in some way related to your app.
• Forum Connection- There are several Blackberry application development or developers' forum over the internet. They are a great way to connect with your app's potential consumer and spread the word about it. The forums are easily accessible which increase the chances for viral marketing of your app
• Have an app so then have a blog too- Blogging is a great way to let others know all about your app. Platforms such as Tumblr, Blogger, etc are extremely easy to use. You can provide social media sharing buttons to allow users to spread the word in a few clicks. A great way to engage and interact with your target audience. Via the comment option you can get direct feedback about your app. It also helps in creating and maintaining the buzz around your app. Give regular updates about your app with regards to the changes you are bringing in, etc.
But you have to remember that it is not just marketing that will enable your app to shine. What is needed is uniqueness, practicality and quality in your app to get that magic download number.
Source
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